INSA is a hugely influential and respected UK graffiti artist who specialises in taking photographs of his artwork in various states to create an animated version which he has named ‘GIF-iti’
In late 2014 Insa travelled to Rio De Janeiro with a team of 20 people to set out on a uniquely ambitious art project :- to create the world’s largest animated GIF!
Me and my trusty assistant @omfgnoway sketching up the satellite GIF…. Maths really is your friend! Without some serious maths (that's Math to you Americans) there is no way I could have sketched up 24meter hearts perfectly over and over again…. A still from @Ballantines_officail presents 'INSA's Space GIF-ITI' watch it here: YouTube.com/ballantines link in profile #MathsIsTheAnswerToEverthing #GoBigOrGoHome #SpaceGIFITI #StayTrue #AsSeenInSpace #insa
The giant animated artwork was painted on the ground in Rio in four stages, over four days and measured a total of 57,515m2 (made up of four images measuring 14,379m2 each), all captured by a pair of satellites over 400 miles up in the sky (too many numbers!)
Insa captured the event and featured photos and video on his Insagram feed and posted the final video on Youtube for everyone to enjoy.
Click play below to watch how the whole project was carried out and hear Insa’s explanation of the process.
Here is a shot that i think will help show the scale of the artwork i just released! That little spec is me with a roller working on one of the huge hearts that make the whole piece. Each heart was 24 meters across! Watch: @Ballantines_Official Presents INSA’s Space GIF-ITI’ here -youtube.com/Ballantines Link in Profile #BiggerThanYouCanImagine #StayTrue #SpaceGIFITI
Over four days the team took to the concrete canvas and marked out the intricate pattern ready for a host of people to paint in pink and yellow.
Each time the paint had dried the pattern was moved and portions painted again and again to create a total of four images to allow a series of images to create the illusion of movement.
So here is the actual GIF captured by satellite 431miles away in space! 🔥👀🔥👀🔥👀🔥👀🔥👀🔥👀🔥 Press play ▶️ 57,515 square meters painted over 4 days Its takes the earth 24 hours to do one revolution- that was the time we had between shots to paint each layer…….. Watch the process: @Ballantines_Official Presents INSA’s Space GIF-ITI’ here -youtube.com/Ballantines Link in Profile #BiggestOnThePlanet #NextLevel #StayTrue
The need to be creative, the need to kind of explore ideas is a necessity, but to take away that would be to take away everything.” – INSA.
INSA has now created an iPhone app which allows you to view his artwork at the actual location and watch it spring into life with the help of augmented reality (and an internet connection!)
To download the app and see it in action – it’s available via the website http://www.gif-iti.com/